Cedar led the content strategy and production of an editorial microsite and print book supporting Nike’s involvement in the 2016 Olympics. The stories focused on Nike athletes, innovation, and history, as a way of connecting the company's past and present commitment to the games.

The book was printed in English and Portuguese and distributed in Rio, at NikeLab 21 Mercer in New York City, and at various Nike offices.

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BELOW IS A preview of various spreads in the book.


The front and back cover reference Nike's 2016 “Unlimited” colorway (pink/volt), which represents speed and natural motion.

The front and back cover reference Nike's 2016 “Unlimited” colorway (pink/volt), which represents speed and natural motion.

This story explores Nike's 2016 "speed system" of apparel and footwear.

This story explores Nike's 2016 "speed system" of apparel and footwear.

This spread compares prototypes of the Nike Zoom Superfly Elite (left) to the final versions (right).

This spread compares prototypes of the Nike Zoom Superfly Elite (left) to the final versions (right).

This is a profile about British distance runner, Mo Farah.

This is a profile about British distance runner, Mo Farah.

This is a story about the Hatfield brothers’ backgrounds in pole-vaulting and how they use their knowledge of the sport to inform footwear design.

This is a story about the Hatfield brothers’ backgrounds in pole-vaulting and how they use their knowledge of the sport to inform footwear design.

This is a story about each phase of a pole vaulter's movement during competition, told through Brazilian vaulter, Fabiana Murer.

This is a story about each phase of a pole vaulter's movement during competition, told through Brazilian vaulter, Fabiana Murer.

Additional Credits


Art Direction (Digital):
A Color Bright GmbH
Art Direction (Print):
12:01 — Office of Hassan Rahim
Editors: Erin Dixon & Nicholas Schonberger
Printer: Typecraft, Inc.