Cedar led the content strategy and production of an editorial microsite and print book supporting Nike’s involvement in the 2016 Olympics. The stories focused on Nike athletes, innovation, and history, as a way of connecting the company's past and present commitment to the games.
The book was printed in English and Portuguese and distributed in Rio, at NikeLab 21 Mercer in New York City, and at various Nike offices.
BELOW IS A preview of various spreads in the book.
Art Direction (Digital): A Color Bright GmbH
Art Direction (Print): 12:01 — Office of Hassan Rahim
Editors: Erin Dixon & Nicholas Schonberger
Printer: Typecraft, Inc.