Cedar led the content strategy and production of a microsite and booklet, written in English and Portuguese, for Nike and the 2016 Olympics. The booklet was distributed in Rio de Janeiro and at Nike 21M in New York City.
BELOW IS A preview of various spreads in the book.
The front and back cover reference Nike's 2016 “Unlimited” colorway (pink/volt), which represents speed and natural motion.
This story explores Nike's 2016 "speed system" of apparel and footwear.
This spread compares prototypes of the Nike Zoom Superfly Elite (left) to the final versions (right).
This is a profile about British distance runner, Mo Farah.
This is a story about the Hatfield brothers’ backgrounds in pole-vaulting and how they use their knowledge of the sport to inform footwear design.
This is a story about each phase of a pole vaulter's movement during competition, told through Brazilian vaulter, Fabiana Murer.
Additional Credits
Art Direction (Digital): A Color Bright
Art Direction (Print): 12:01 — Office of Hassan Rahim
Editors: Erin Dixon & Nicholas Schonberger
Printer: Typecraft, Inc.