Cedar Pasori works on creative projects and strategy for brands and cultural organizations. She provides direction, production services, and writing across digital content and printed materials.
In 2017, Cedar founded the consultancy, Cedar Projects. Previously, she held positions at Nike, Universal Music Group, and Complex Networks. Cedar loves tennis, art, nature, food, and travel.
Cedar led creative and publishing for Jordan Brand’s community storytelling platform, AIR.Jordan, from 2018-2021. She commissioned writers, photographers, and designers globally to create editorials focused on sport culture and Jordan Brand athletes.
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Cedar ideated a new series about creative professionals for WeTransfer. She interviewed a tennis coach, an activist, a teaching duo, an audio engineer, and a typographer.
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Cedar developed and wrote the “lexicon” portion of Nike and Virgil Abloh’s 2021 book, ICONS, published by Taschen. It has 73 definitions relevant to art, design, sneakers, and collaboration.
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Cedar led the content strategy and production of a microsite and booklet, written in English and Portuguese, in support of Nike and the 2016 Olympics.
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Cedar was a contributing writer for Interview magazine from 2015-2018. She interviewed creative visionaries such as Random International, SOPHIE, H.E.R., Kelela, Sherrie Silver, Carsten Höller, and Matt Mullican.